Changing SEO Landscape and Trends In 2023
It will not be wrong to say that now most of the businesses have their presence online. And in this ever-changing digital world, it is crucial to be in the top place as online searches have been most vital to a business’s future prosperity and survival. However, it is also important to keep up with the changing SEO trends. To attract all those genuine and organic leads to your website and convert them, your website should be perfectly optimized, and you should deploy the best SEO marketing Dubai strategies based on the latest SEO trends. In this post, we will talk about the changing landscape of SEO and some trends that you need to consider in 2023. Read on!
CTRs and SERP Positions
With the introduction of the Endless Scrolling feature, it is now easier for people to easily scroll through multiple pages of search results to find relevant content. This has a direct effect on the CTRs or Click-Through Rates as well as zero-click searches. Around 25 percent of total search results are zero-click (SEMrush). Well, ranking on the first page is still crucial, but appearing on 2nd and 3rd page can also offer some benefits due to endless scrolling. So, instead of worrying about SERP positions, focus on optimizing meta descriptions and page titles to make the content clickable.
Shorten Your Page Headers
In the year 2021, Google introduced its new search ranking feature, Passages. Based on this feature, search engines can rank a page’s particular section or passage semi-independently. In simple words, Google can now score your website for relevance in particular sections of your web page. So, make sure that all your pages are well-organized, and prefer to shorten the page headers to make it easier for Google to analyze and understand the content. You can also take the help of professionals, like Chain Reaction UAE, to get it done easily.
Power of Video Content
Video content can make any website unique and exciting. Besides, they can also enhance conversion rates. So, to make your SEO marketing Dubai successful, you should come up with a compelling video for higher page ranking and better customer engagement. Ensure that the video includes the products and services you are providing.
One of the most challenging tasks for every business is to keep up with Google’s algorithm changes. In the year 2021, Google conducted about 700,000 experiments to make around 4000 search improvements (Google). So, how can you achieve success when Google keeps changing its algorithm? Well, you need to respond to those changes strategically. And the best way to do that is by using different automation tools and taking the help of experts like Chain Reaction UAE. With SEO automation, you can speed up the task and effectively monitor SERP rankings, social media, etc.
Google keeps changing its ranking system to provide users with the best user experience. So, by following these SEO trends, you will be able to face the competition in the market. To make it easier, you can take the help of a reputed and experienced SEO or digital marketing company that can assist you in understanding all the SEO trends. With their solutions, you can witness rampant growth of your business.